Motorola names Casey Keller as new marketing chief
By Alice Z. Cuneo and Jack Neff
SAN FRANCISCO—Motorola Inc. today named veteran package goods marketer Kenneth “Casey” Keller as chief marketing officer, succeeding the late Geoffrey Frost.continued belowOAS_AD(”Middle1″);
Keller, a P&G veteran, joined the H.J. Heinz Co. in 1998 and rose in late 2002 to chief growth officer. In that role, he oversaw a $200 million marketing budget for Heinz’s lineup of ketchup, frozen foods and sauces. Subsequently, Keller was advanced to chairman and CEO of Heinz Italy, and president of Heinz Southern Europe. At P&G, he served as marketing director for U.S. Snacks and on global development for Pringles.